Welcome!

I’m Caleb, and I’m here to help you elevate your paid social strategy.

I am passionate about teaching and consulting on all things paid social. I use automations and Ai so that your ads run efficiently and you can spend more time doing the things you love.

I’ve been buying media on social for more than a decade and have spent over $150 million on ads. I’ve tested pretty much everything under the sun at this point and made all the mistakes so that you don’t have to.

In 2023 I walked away from corporate America to start my own business. I wanted to combine three of my passions - advertising, automation and Ai. I’m excited to share my unique approach with businesses of all sizes.

What others are saying

  • Caleb's creativity and strategic thinking are truly admirable. Any team would be lucky to have Caleb, and I couldn’t recommend him more for any business looking for new talent.

    Franck Delbecque - Director of Paid Social

  • Caleb is not afraid to roll up his sleeves to help solve problems, brainstorm creative ideas, and have the foresight to determine "what's next."

    Alice Ly - Senior Manager of Branded Content

  • Caleb is a creative problem-solver, respected manager and an excellent digital marketer. He is extremely creative, analytical and effective at translating long-term vision into the tangible.

    Amanda Scotto - Head of Marketing

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A little bit about me

One thing I love about automating my ads is that I get to spend more time doing the things I love. I’m an outdoor enthusiast, adopting new hobbies and activities as often as I can. I live north of Seattle with my partner and two Australian shepherds. I love drumming and when I’m not making TikTok’s, you can find me playing shows with my band, Daphne.